--- title: "A 15-minute weekly marketing routine you'll actually keep" url: "https://axsomedia.com/articles/15-minute-weekly-marketing-routine" date: 2026-09-28 section: "Growth" author: "The Axso team" summary: "Five small jobs, one timer, once a week: a Google post, review requests, one photo, one customer message and a quick check on what worked." sample: true --- > **Sample article.** This is a sample article, written to fill the design before launch. Real articles list their sources. # A 15-minute weekly marketing routine you'll actually keep Five small jobs, one timer, once a week: a Google post, review requests, one photo, one customer message and a quick check on what worked. You do not need a big marketing plan to stay visible. You need 15 minutes a week, the same five small jobs, and a timer. ## Pick a time and set a timer Choose a slot you can protect, like Monday before you open or Thursday after the lunch rush. Put it on your calendar as a repeating appointment. When the time comes, set a timer for 15 minutes. When it rings, stop. Here is the routine, three minutes per job. ## Minutes 1 to 3: post on your Google Business Profile Your Google Business Profile is the listing that shows up when people find you on Google Search and Maps. You can add short posts to it, such as updates, offers and events. Post one thing that is true this week: - A new item, service or seasonal special. - An event or a change in hours. - A short answer to a question customers ask a lot. Keep it short, add a photo, and end with one clear next step, like "Call to book" or "Stop by this weekend." ## Minutes 4 to 6: ask for reviews Reviews help new customers decide, and the best time to ask is right after a visit. Your Business Profile gives you a link that takes people straight to the review form. Send that link to the customers you served this week, by text or email if they have agreed to hear from you, or put a card with a QR code by the register. Keep the ask simple: "Thanks for coming in. If you have a minute, a review would help us a lot." Two rules. Ask everyone, not only the customers you think will rave. And never offer a discount or gift in exchange for a review. Google's rules do not allow either one. If you have time left, reply to any new reviews, good and bad. ## Minutes 7 to 9: take one good photo Photos show people what they will get. Take one real photo this week: a fresh tray out of the oven, a finished job, a new arrival on the shelf, or your team at work. - Use daylight when you can. - Get close and keep the background clean. - Skip heavy filters. - Ask first before you photograph a customer or an employee. Add it to your Business Profile and your main social account. One good photo a week adds up to a gallery that keeps your listing fresh. > **Tip:** Keep a note on your phone called "Post ideas." Every time a customer asks a good question or something fun happens, add a line. Your weekly post is half written before the timer starts. ## Minutes 10 to 12: send one message to past customers Send one short email or text to customers who have agreed to hear from you. One useful thing and one reason to come back is plenty. For example: - "Our new seasonal menu starts Thursday. Here's what's on it." - "Now's a good time to book your furnace check, before the first cold snap." - "Show this message this week for a free coffee with any pastry." Always include a way to opt out. If you are unsure about the rules for marketing texts or emails, ask your lawyer. No list yet? Use these three minutes to start one, with a sign-up sheet at the counter or a sign-up box on your website. ## Minutes 13 to 15: check what worked Open the performance view in your Business Profile. Then write down the same few numbers in a notebook or spreadsheet every week: - Calls, direction requests and website clicks from your profile. - New reviews this week. - Replies or redemptions from your customer message. One week tells you very little. After a month or two, you may start to see patterns. Do more of what moves those numbers, and drop what doesn't. ## Your weekly checklist Copy this list and run it every week. - [ ] Post one update, offer or event to your Google Business Profile. - [ ] Send your review link to this week's customers. - [ ] Reply to any new reviews. - [ ] Take one good photo and post it in two places. - [ ] Send one message to past customers. - [ ] Write down this week's numbers. ## What to do this week 1. Put a repeating 15-minute block on your calendar. 2. Find the review link in your Business Profile and save it on your phone. 3. Start your "Post ideas" note. 4. Run the routine once, start to finish, with the timer on. 5. Set up a notebook page or spreadsheet for your weekly numbers.